Meet the Team: Andriana Hatzilazarou – Board Member & Marketing Director
Have you ever wondered who are the people at H Hotels Collection that make your moments matter? Meet Andriana Hatzilazarou, Board Member & Marketing Director. Read her interview and find out more about her favourite things at H Hotels Collection.
Please present yourself to us.
I am one of the members of H Hotels Collection board and a hotel and brand marketing professional. I am driven by one core belief: great hotels do not just host stays, they create emotional connections and moments that matter. I have a wonderful marketing team and our work sits at the intersection of storytelling, guest experience, and commercial performance; constantly shaping our brand which to feel authentic, relevant and memorable across every touchpoint.
Which is your favorite hotel of the H Hotels Collection?
Each property has its own soul, but if I had to choose, it would be the one that touched my heart the most. That is Boutique 5 Hotel & Spa. The first hotel that tought me everything about hospitality from scratch, starting from the position of front office agent and finishing it as a hotel manager, right before creating the Marketing department, which was my dream.
Which is your favorite room type within the Collection?
Rooms that offer space, natural light, and thoughtful details stand out most to me—particularly those with views that connect guests to the destination. A room should feel like a private retreat, not just a place to sleep. Difficult to choose, really.
Which is your preferred restaurant of the group?
The best restaurants in the Collection are those where cuisine, ambiance, and service come together to create a genuine sense of occasion. I think each one of them has it’s own identity. I’m drawn to restaurants that reflect romance, so I would choose Hanami, at Rodos Princess.
What do you see as the biggest marketing challenges facing the hospitality industry today?
Cutting through noise is the biggest challenge. Guests are overwhelmed with choices, so differentiation must go beyond price or amenities. Authentic storytelling, consistency across channels, and delivering on the brand promise in real life—not just online—are more critical than ever.
Which marketing campaign has been your favourite so far, and what made it stand out?
My favourite campaigns are those rooted in emotion rather than promotion. The most impactful ones focus on how a destination makes you feel, not just what it offers—using real moments, honest language, and strong visuals to build trust and desire. It’s “The Light We Call Home”.
H Hotels recently launched “The Light We Call Home” campaign. What inspired it, and what did it aim to achieve?
The campaign was inspired by the idea that the “light” is what reflects when we think of the “Aegean sea”—it represents warmth, welcome, and belonging. “The Light We Call Home” is not just a hotel campaign. It’s something much deeper. It aimed to show our home to the world. Aegean Sea, proud to be greek warmly welcomes everyone to get this feeling, which cannot be expressed in words.
If guests remembered only one feeling after staying at your property, what should it be?
Belonging. The sense that they were genuinely cared for, not processed—leaving with the feeling that this was their place, where they created moments that trully matter to them.
Looking ahead, how do you see your brand’s evolution over the next few years?
The brand will continue to evolve toward deeper emotional engagement and a greater focus on meaningful experiences. Sustainability, community connection, and technology will play important roles, but always in service of something timeless: human connection and heartfelt hospitality.
